Google and WWF tool provides data-rich sourcing insights in new Stella McCartney case study, 纺织品交易所将于2022年实现全行业准入
November 17, 2021
Today, 谷歌和世界自然基金会宣布了第一个案例研究的结果，该研究是bwin娱乐下载一个正在建立的数字工具，以帮助时尚品牌了解其纤维采购的环境风险和影响. 与奢侈时尚品牌斯特拉·麦卡特尼合作开发, 它通过以前不透明和不可获取的数据，告知该品牌在土耳其的可持续采购策略. 以确保广泛的行业准入和持续发展, 该工具现在正被过渡到纺织品交易所, 一个关注纺织行业原材料的全球非政府组织, with the aim to provide global fashion brands and sourcing teams access to the platform in 2022. 其他品牌可以在今天注册对该平台感兴趣.包括畅销书、H&M Group, Inditex, tentree和VF公司, 是否将在GRS和RCS认证的材料的供应链中试点这个创新的可追溯系统.参与认证的机构包括控制联盟, USB Certification, IDFL, 天祥集团和法国检验局. 在这些试点之后，规模计划将被设计为促进在商业层面上的推广. The traceability system will be further expanded to cover the animal fiber standards, 其次是2022年的有机棉花标准(OCS).
谷歌和世界自然基金会(WWF)的新数字工具将通过之前无法获得的数据洞察，帮助时尚行业从根本上制定可持续采购战略, 考虑气候风险和影响, according to a first case study released today at the 2021 Textile Sustainability Conference.
时尚产业是全球气候和生态危机的最大贡献者之一 高达全球温室气体排放量的8%. The 全球纤维冲击探测器 (GFIE) -a Google Cloud based solution, whose vision was first announced 2019年6月-是一个直观的环境数据平台，旨在在时尚和纺织品供应链的原材料阶段做出更负责任的采购决策, 哪里造成了重大损害, data is most opaque, 而且有很大的机会产生积极影响.
基于对斯特拉·麦卡特尼原材料组合的分析, the tool has identified cotton sources in Turkey facing increased water and climate risks. 这肯定了有必要对当地农业社区进行投资，重点是再生实践——水管理和土壤再生——以支持气候减缓和适应.
GFIE根据纤维和区域来评估风险, drawing together data and analysis across a multitude of environmental impact factors, 包括空气污染, biodiversity, 气候和温室气体, forestry, 水的使用和水质. 通过直观的界面, 品牌将能够理解和更准确地识别20多种纤维类型的风险——包括天然纤维, 纤维素和合成材料——由于结合了高质量的国家数据和近实时的地方数据洞察力，颗粒级的纤维素和合成材料. 这是第一次将这种广泛的数据和影响结合到纺织行业的综合风险评估工具中.
该工具的结果将为品牌提供有针对性和区域特定风险降低活动的建议, 例如对农民进行积极干预的机会, producers, communities, 以及周围环境的改善.
自2019年谷歌平台成立以来，斯特拉·麦卡特尼团队一直在与谷歌合作，对该平台进行概念化和测试, as a complement to its existing efforts along different stages of the supply chain. 这一试点项目凸显了该品牌在土耳其西部布尤克门德斯(Buyuk Menderes)地区采购棉花存在的风险. 该工具通过算法分析整理了多层水风险和气候预测数据，以确定未来可能因气候变化而加剧的水资源供应挑战. Additional analysis also illustrated the area has relatively low soil carbon, 与生物多样性强度降低和土壤流失有关.
这表明需要再生农业实践来帮助支持土壤碳固存, 增加土壤保水能力, and reduce soil loss. Stella McCartney, 作为时尚产业可持续发展的领导者之一, 是否已经与该地区的农民和社区合作，支持向可再生农业实践的过渡, and can use the insights from the tool to further develop its regenerative strategy.
GFIE是谷歌和世界自然基金会的合作伙伴, 将每个组织类似的项目汇集在一起，并利用两者的独特优势. It is built to complement existing tools in the industry focused on impact and risk analysis.
随着初始开发阶段的完成, 谷歌及世界自然基金会很荣幸与纺织交易所合作, a global non-profit focused on leadership in the preferred fibre and materials industry. 作为全球纤维影响探索者的官方主机, 纺织交易所将继续开发该工具，并对利益相关方进行外联, 努力在2022年启动一个行业. 纺织品交易所是下一阶段工作的理想合作伙伴，它将召集纺织行业共同实现气候减少bwin娱乐下载，并对纤维和原材料生产产生整体积极影响. 与纺织品交易所的合作还将确保GFIE被行业用来加速变革，并增加首选纤维和材料的采用.
除了斯特拉·麦卡特尼, other leading fashion, luxury, denim, and athletic brands and retailers have been consulted to help test and refine the tool, ensuring it results in one that can be used by the entire industry -big and small. 包括阿迪达斯(Adidas)、Allbirds、H&M集团和VF公司等.
An external council of global experts reviewed the GFIE methodology and data, including WWF; James Dalton, IUCN; Textile Exchange; Lindita Xhaferi-Salihu, UN Climate Change; Michael Bauer, The University of British Columbia; and Dr Mark Sumner, 利兹大学, among others.
These organizations remain involved in the ongoing process of the platform’s development. For those brands and organizations keen to access and give feedback on the platform, 请登记你的兴趣 globalfibreimpact.com.
Quotes:
“越来越多的消费者坚称，他们了解自己的服装来自哪里. But often, the very people producing the product don’t have the information they need. 他们非常渴望得到它. 这个工具是一个伟大的答案，bwin娱乐下载地址在斯特拉麦卡特尼, 也适用于更广泛的行业, 才能真正理解他们的采购来源的影响.” –Stella McCartney，创始人兼创意总监
“与全球纤维冲击探测器, bwin娱乐下载地址正在看到，当数据与强大的伙伴关系以及致力于寻找应对气候变化的创新解决方案的行业相结合时，可以发挥多么强大的作用. GFIE提供的透明度和洞察力将使那些每天做出采购决策的人能够在供应链的关键阶段做出更明智的投资，而这一阶段一直缺乏可操作的数据. bwin娱乐下载地址很高兴现在将GFIE移交给纺织品交易所，以确保大大小小的品牌都能获得这些数据.” –露丝·波拉特，Alphabet和谷歌的首席财务官
“时尚可以对原材料产生重大影响. 生命周期数据可以帮助公司了解一些影响, 但没有完全抓住采购地点的环境风险. 世界自然基金会在提供地理风险工具方面有着悠久的历史, 与谷歌的合作将影响和风险数据整合在一起，以提供更全面的评估，为行业提供重要的价值和见解.” –马库斯·阿尔伯斯，代理财务总监 & 企业参与WWF-Sweden.
“气候行动从bwin娱乐下载地址选择的材料的来源开始. 全球纤维影响探测器有可能对品牌的采购决策产生积极的影响. 该工具补充了纺织品交易所正在进行的工作，以支持和加快采用低冲击纤维和材料. 有意义的变革不可能孤立地发生. 要从当前导致污染和贫困的体制转变为支持繁荣和再生的体制，需要有一个整体的观点. This tool helps the industry move towards this holistic understanding of impact.” –克莱尔·博格坎普，纺织品交易所首席运营官
欲登记您的兴趣访问: http://www.lovebacktotke.com/Global-Fibre-Impact
Notes to editors:
这些数据到底显示了什么?
The GFIE provides insights into various environmental risk and impact data categories
including: air pollution, forest, biodiversity, climate, and water usage and quality. It can help, for
instance, 预测农业纤维预纺丝的水分风险, 或者潜在的空气污染
合成纤维的影响. 该团队还计划在下一阶段添加额外的影响因素
phase of development.
可用的数据有哪些?
全球环境污染指数的数据是通过多种来源提供的. One of these sources,
Google’s Earth Engine Data Catalog, is a cloud-based geospatial analysis platform available
通过与学术机构的合作，使用户能够对卫星进行可视化和分析
images of our planet. Fibre impact data, data on a range of existing climate and sustainability
risks and impacts on-ground, and analysis of relevant government policy are also leveraged to
在工具中创建不同级别的分析，并将提供下载
工具的下一次迭代. 这些来源使该工具能够按区域和确定风险因素
fibre, and are a key driver of the scalability and specificity of the tool.
这个工具是怎么来的?
GFIE是谷歌和世界自然基金会的合作伙伴 Sweden, bringing together
similar projects from each organisation and drawing on the unique strengths of both. Google
first announced a pilot in collaboration with Stella McCartney to use Google Cloud technology to
provide a more comprehensive view into the impact of the fashion industry’s raw materials at
2019年哥本哈根时尚峰会. 世界自然基金会和瑞典的长期合作伙伴宜家共同创建了一个
2018年类似的工具，专注于分析各种纺织品原材料的风险和影响.
W这是有关各方所提供的?
WWF brings its own proprietary data on risk and the strength of sustainability solutions for
textiles raw materials, and the framework for calculation and mitigation actions for each fibre.
Google has brought its engineering resources and Google Cloud’s capabilities to build the
platform, helping fill fundamental data gaps that have impeded action in this area in the past. It
also provides access to Google Earth Engine’s satellite imagery and geospatial data, providing
在次国家层面有价值的详细见解.
Why Textile Exchange?
Textile Exchange is the ideal partner for this next phase of work as it convenes the textile
industry to collectively achieve climate reduction goals and holistic positive impacts across
纤维及原料生产. 纺织品交易所有几个工具和数据收集
platforms already running and in development such as the Material Change Index, which
captures the uptake of preferred fibres and materials of the more than 150 brands that are
reporting; the Preferred Fibers and Material Matrix, which provides a holistic view on the
impact of fibers and materials; and Geospatial Information System (GIS), for spatial
representation and tracking of sustainability risks, opportunities and progress.
什么是“首选纤维和材料”?
Textile Exchange defines a preferred fibre or material as one that results in improved
environmental and/or social sustainability outcomes and impacts in comparison to
传统的生产. http://www.lovebacktotke.com/preferred-material-toolbox
About Textile Exchange
Textile Exchange is a global nonprofit that creates leaders in the sustainable fiber and
materials industry. 该组织管理和促进六大主导产业
standards, as well as collects and publishes critical industry data and insights that enable
brands and retailers to measure, manage and track their use of preferred fiber and materials.
With more than 600 members who represent leading brands, retailers and suppliers, Textile
Exchange has, for years, been positively impacting climate through accelerating the use of
preferred fibers across the global textile industry and is now making it an imperative goal
通过其《2030年战略:气候+. 在气候+战略方向下，纺织品交易所
will be the driving force for urgent climate action with a goal of 45% reduced CO2 emissions
从纺织纤维和材料生产到2030年.
欲bwin娱乐下载有关纺织品交易所的信息，请访问: TextileExchange.org. 在推特上关注bwin娱乐下载地址
Instagram @TextileExchange
Media Contact:
Kostas Lazarou
纺织bwin娱乐下载市场及通讯总监
Email: kostas@www.lovebacktotke.com
